APPLE To Close Atlantic City Store Due to Tourism & Visitor Decline

On June 30, Apple will close it’s store inside the almost empty, Playground Pier on the Atlantic City Boardwalk. Right across from Caesars.

Hard to believe. This particular store is always packed. We love it and will miss it.

“Due to a sharp decline in tourism and visitors to the area, we have made the difficult decision not to extend our lease,” an Apple spokesman said in a statement.

KFC & Taco Bell also shut down operations in Atlantic City

Playground Pier retail opportunities are currently controlled by Bart Blatstein’s Tower Investments.

Renee’, an upscale woman’s boutique is also vacating their Playground Pier location. They’ll soon open in the new Ocean Resorts Casino. [former REVEL]

Apple notified the 52 employees who will be affected. The iPhone maker rarely closes a retail store without relocating it. The company has more than 500 stores globally with over half located in the U.S.

The company first launched the shop in 2006, taking advantage of The Pier’s connection to the Caesars Atlantic City Hotel and Casino.

As one of the world’s biggest corporations with billions in profits every quarter, Apple has rarely felt a need to shutter outlets.


  1. Why didn’t they move to another location, perhaps Egg Harbor Township, plenty of vacant stores there or build a new store there. taxes abatements available I am sure.

  2. To the best of my knowledge, the Ocean One Mall is the only shopping center in America without a single parking space. Also, to the best of my knowledge, trucks cannot supply the dozens of stores on the mall without driving over the pedestrian Boardwalk. In my opinion, the Ocean One Mall was doomed to fail the day it opened. For the first few years, Kravco used promises of good locations in other malls to “persuade” chains into opening in the Ocean One Mall.

    1. Same thing happened to the house of blues nobody like schlepping a full block in 4” heels for a night club or to go shopping

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