On June 30, Apple will close it’s store inside the almost empty, Playground Pier on the Atlantic City Boardwalk. Right across from Caesars.
Hard to believe. This particular store is always packed. We love it and will miss it.
“Due to a sharp decline in tourism and visitors to the area, we have made the difficult decision not to extend our lease,” an Apple spokesman said in a statement.
KFC & Taco Bell also shut down operations in Atlantic City
Playground Pier retail opportunities are currently controlled by Bart Blatstein’s Tower Investments.
Renee’, an upscale woman’s boutique is also vacating their Playground Pier location. They’ll soon open in the new Ocean Resorts Casino. [former REVEL]
Apple notified the 52 employees who will be affected. The iPhone maker rarely closes a retail store without relocating it. The company has more than 500 stores globally with over half located in the U.S.
The company first launched the shop in 2006, taking advantage of The Pier’s connection to the Caesars Atlantic City Hotel and Casino.
As one of the world’s biggest corporations with billions in profits every quarter, Apple has rarely felt a need to shutter outlets.