Atlantic City Marketing Success with Country Acts Like Jason Aldean

jason aldean atlantic city boardwalk hall
Sold Out Show. Jason Aldean at Boardwalk Hall. Feb 27, 2016

Live music, especially the country-flavored variety, is proving to be THE smart marketing & PR move for Atlantic City. We’re not talking the classic Johnny Cash-Dolly Parton variety. Rather, today’s country is much more pop, rock, and hip hop influenced. This new hybrid sound is championed by artists like Jason Aldean and Thomas Rhett who played a sold out show at Atlantic City’s Boardwalk Hall on Saturday, Feb. 27.

Jason Aldean – on growing list of Pop Country acts that draw new, younger consumers to Atlantic City.

Jason Aldean, Rascal Flatts, Blake Shelton, Miranda Lambert, Lady Antebellum and Florida Georgia Line are other like them are marketing magnets for Atlantic City. We believe they’re more effective in marketing the new AC than a multi-million ad campaign from the now defunct Atlantic City Alliance.

Listen >

[smart_track_player url=”″ artist=”Jason Aldean” ]

[smart_track_player url=”″ artist=”Thomas Rhett” ]


We’d bet many of these music fans might never consider Atlantic City for a night out or a weekend of seaside fun. But a big show like Aldean can pull 13,000 of them in, and while they’re here they might just say: “Wow, Atlantic City is cool. It really is changing.”

Click to Enlarge Pics From Show >

Intermission: it’s usually a boring, music-less period of time between the bands….but not when DeeJay Silver is in the house.

To combat that void, DeeJay Silver set up a DJ booth in the crowd. He kept the audience excitement high and the beer sales flowing. DJ between sets = smart.

RCA Nashville recording artist Dee Jay Silver has been a top touring DJ/remixer/producer for more than 10 years. Silver was amazing with his unique country/pop/rock/hip hop mash-ups and remixes….that even included a sing-along to Bon Jovi’s Livin’ on a Prayer.

Jason Aldean brought his “We Were Here” tour to Atlantic City’s Boardwalk Hall on Feb. 27, 2016.

When the show finished, it was a bee-line to the after-party at Bally’s new Boardwalk Saloon. Truly impressive. Gaming, cheaper spirits & food, and a substantial concert event featuring ‘Parmalee’.

Bally’s smartly blew up the old Mountain Bar and it’s tired wild west theme. In it’s place, the new Bally’s Boardwalk Saloon looks to be targeting hipper 20, 30 and 40-somethings by combining ‘value pricing’ with a country-pop-rock and hip-hop vibe. Bally’s hit a home-run with this after-concert/party concept.

Need more proof that ‘country’ is no longer a niche format?

It’s now mainstream as demonstrated by the lead singer of Aerosmith; Steven Tyler…..and his latest solo effort. WATCH VIDEO  >