Steve Norton on Casinos

Norton on Sports Betting: Not Really Helping Atlantic City?

Steve Norton: I am concerned that Sports Betting, as introduced in New Jersey, is not helping the casino industry, as much as expected. When proposed, Sports Betting was hoped to increase visitations to Atlantic City and the NJ racetracks. But after adding all manner of in-game and proposition bets, to AC operators online gaming sites, roughly …

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Norton on Gaming: Atlantic City’s Odds of Recovery & Re-invention

From Steve Norton, Veteran casino executive & Chairman/CEO at Norton Management LLC: Online gaming works in New Jersey because 95% of the State’s population lives closer to gaming in neighboring states, and have reduced their play in Atlantic City, in favor of casinos and race track slots in PA, DE, MD and NY.  New Jersey does well with …

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The Impact of Hard Rock on Atlantic City

There is little doubt that the Hard Rock casino will take some casino play from the Atlantic City casinos still operating. But with an experienced company marketing and running the 2,000 room property, the overall market in AC will also grow. The MGM in Springfield should have no impact on the AC market; but the …

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How to Improve Atlantic City, by Steve Norton.

Congratulations to Atlantic City Mayor-Elect Frank Gilliam, and welcome to a casino resort trying to rebound from too much gaming competition. I was fortunate enough to be part of the birth of Eastern America’s first casino resort, and it was an amazing time. At Resorts International, we purchased and ran the Chalfonte-Haddon Hall Hotel for …

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Hardrock and the Challenges of a New Atlantic City

There is little doubt that the Hard Rock casino will take some casino play from the casinos still operating. But with an experienced company marketing and running the 2,000 room property, the overall market in AC will also grow. The MGM in Springfield should have no impact on the AC market, but the Cordish Live …

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Steve Norton on HardRock and Upside Potential of Atlantic City

From Casino Guru, Steve Norton: Great news that the former Taj Mahal property will reopen on the Atlantic City Boardwalk. Even better that it will be owned and operated by the Hard Rock Company, that’s familiar with destination casinos. We should remember that Hard Rock has, or had, an agreement with The Meadowlands, to operate …

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Norton on Atlantic City Casino Industry: NJ Made Bad Mistake.

From former casino executive Steve Norton:  New Jersey made a terrible mistake on their November casino vote for North Jersey gaming. Unfortunately the voters had one sided misinformation about North Jersey’s potential gaming impact on Atlantic City. The negative impacts had already descended on AC, when Pennsylvania approved slots and then table games, at 4 …

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Norton: NJ & Atlantic City Lose From Expected Referendum Defeat

Steve Norton: Unfortunately, both New Jersey and Atlantic City lose from the expected defeat of the North Jersey referendum. A North Jersey casino would bring back a lot of New Jersey play, from the casinos in Eastern Pennsylvania and the slots at Yonkers and Aqueduct. A tax rate similar to PA’s would provide an estimated …

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Atlantic City’s Best Bet is More Non-Gaming, Trade Shows & Conventions

Conventions and medium sized trade shows are the best answer to Atlantic City’s 200 mid-week nights in the Fall, Winter and Spring, when AC can’t even give rooms away. Just looking at the Boardwalk casino resort occupancy and average rates in 2015 (77% and $92) and compare them to the 23 larger Las Vegas Strip …

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How Much Will Atlantic City Get if North Jersey Casinos OK’ed?

How much will Atlantic City get if North Jersey Casinos become a fact-of-life? A resolution will be introduced on Thursday to show how revenue from North Jersey casinos will be distributed if NJ voters OK the expansion of gaming. Assemblyman Caputo; who’s pushing the resolution says: a casino at Meadowlands Racetrack, if voters approve, might …

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