Rick Santoro of CRDA. Clean, Safe & Prosperous Atlantic City. PART 1 & 2

santoro crda atlantic city
Rick Santoro of CRDA



Listen > Keeping Atlantic City clean and safe are top priorities in the re-invention of Atlantic City. The CRDA; Casino Reinvestment Development Authority, plays a substantial role in this process. Rick Santoro of the CRDA, is the Director of CRDA’s Special Improvement Division. He started his career in 1980 as Steve Wynn’s body guard & driver.

Often misunderstood, the NJ Legislature established the CRDA in 1984 to ensure that casinos reinvest in community and economic development projects in Atlantic City and the state of NJ. As of 2011, those casino tax dollars are now mandated to stay within the Atlantic City region.

Santoro brings much-needed expertise to Atlantic City – more than just clean streets, tidy dunes, an attractive Boardwalk…

The veteran CRDA exec visited Mel Taylor & ACprimetime Radio on Monday, May 17. It was a deeper look into Rick’s background, CRDA success stories & challenges, refreshed operations, overcoming in-accurate public opinion, and what day-to-day duties are for employees of the Special Improvement District.

Listen to PART 1 & 2 of this exclusive CRDA interview on ACprimetime Radio. Rick Santoro highlights the big changes the CRDA has instituted since 2011.

Some other topics covered:

  • Santoro has deep security experience, executive protection for Trump, Wynn and Pavarotti.
  • Dealing with blight. Legal implications. ex: Zombie property next to Absecon Lighthouse
  • CRDA provides over $10 million in funding to make ACPD one of the most advanced PD’s.
  • Graffitti spotters. Objective: gone in 12 hours or less.
  • Land-banking vs Land cleanup/management/package/market
  • The Ambassador program
  • Refresh of Lighthouse / SE Inlet district
  • How CRDA decides on investments
  • Airshow, Miss America, Live Nation, Boardwalk Hall
  • Landscapes, Boardwalk, beach & street cleaning
  • Dune maintenance & cleaning. Remove trash & light trimming. Reduce fire hazard as per DEP approval
  • Brighter lights and digital security initiatives


  1. I’ve known Rick for many years. He’s the consummate professional, and he’s invested and cares deeply about Atlantic City and its citizens.

  2. An informative and uplifting interview by Mel Taylor which provided insight into the workings, responsibilities and goals of the CRDA. Keep them coming!

Comments are closed.