When Atlantic City news from WMGM TV-40 was shuttered last year, it marked another bye-bye of a golden era gone by. The culprit? A digital world of unlimited news & info. No wonder that traditional use of TV, Radio and Newspaper continues it’s slow decline. Less audience means less advertiser interest.
But hold on there, bubby. Yes, old school broadcast & print are no longer king of the media hill. But there’s still a growing & insatiable thirst for local news and info-tainment from Atlantic City.
Filling the info void for a new Atlantic City is a fresh group of digital media wizards. These boot strappin’ entrepreneurs leverage websites, social media, eMail, pod-casting, mobile apps, and online video.
These online platforms are best suited for reaching Atlantic City’s prime customer: those who don’t live here…but are likely to visit often.
Some digital pioneers work solo on a shoe string budget. Most work their online magic from a kitchen table, basement or garage.
Recently, a more robust effort has emerged from inside the Boardwalk pier in front of Caesars Hotel Casino. A digital start-up called Triax-57 has officially launched. This production/news/multi-media operation from John Heinz occupies a spacious set of rooms that once housed a retail store.
Triax is now offering a wide array of video production services, in addition to on-demand video & live streaming of TV-style programming.
On Jan. 28, the team behind ‘Atlantic City Fashion Week’ spent the day shooting a variety of fashion & life-style segments at Triax. It was truly a professional sight to see. It reminded us of an Atlantic City version of QVC. Very well done.
SEE PICS from the shoot >