In the Atlantic City market, the local newspaper (Press of Atlantic City) could eventually become the dominant AUDIO news source, overtaking the local talk/news radio station (WOND) in town.
In AC, Newspaper & Talk Radio are frenemies; both friend and enemy.
In AC, Newspaper & Talk Radio are frenemies; both friend and enemy. The two traditional media players battle for the same small pool of advertisers, but they also lovingly partner-up by openly sharing both the news and the air-waves.
Here’s how it works: The Press of Atlantic City newspaper provides access to all of their breaking news and coverage to the news / talk station in town; WOND Radio. In exchange, The Press of Atlantic City gets to place their top reporters, brands and advertisers on the WOND airwaves, in prime time, on a daily basis. The newspaper is mentioned often throughout the day as well.
Who gets the better of the deal? The Radio station or the Newspaper? It’s not even a close call. We think the Newspaper gets a better deal. Print is in a much more precarious position as readership continues to decline at a faster clip.
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