WATCH VIDEO > ABC’s Sunday 9-11pm telecast of The 2016 Miss America Competition in Atlantic City was more than just a showcase of talent, beauty and character. It was a TV ratings winner too.
The final half-hour from 10:30-11pm as Miss Georgia Betty Cantrell was crowned, The Miss America Competition drew a VERY strong, 7.9 million viewers.
Despite tough competition, Miss America in Atlantic City was up in Total Viewers – 7 million vs. 6.7 million from last year.
- More young men (18-34) thought Miss A was worth watching this year. UP +29%
- Women (25-54) were UP +5%
- Teen (12-17) interest exploded…UP an whopping+43%
The 2016 Miss America Competition delivered 4-month highs for ABC in that 2-hour time slot.
